You are here

Dany El Eid

Season 3

About the project

Dany El Eid was one of 16 candidates on Stars of Science Season 3 in 2012, where he worked on ARIES, an augmented reality head-mounted display.

What did Dany El Eid achieve so far? 

After his successful participation in Stars of Science, Dany established his own Dubai-based digital technology company called pixelbug in Dubai, continuing his pioneering work in the field of augmented reality by providing digital technology solutions to brands and multinational companies. Since its inception, pixelbug has generated revenues in the seven digits range, made possible by the hard work of the company’s highly talented team of twelve with its focus on developing advanced augmented and virtual reality products.

Dany and the pixelbug team released their flagship augmented reality platform called colorbug, a family oriented AR edutainment app that brings coloring books and characters to life so that kids can learn in a more interactive way. The app is available in English, Arabic and French. It can be downloaded for free on iOS or Android by going to The coloring sheets are also available from print from the website.

Recently, pixelbug successfully closed their financing round with investors from Prime Venture Partners and Turn8. This allowed the team to grow, focus on product development as well as sales and marketing.

Dany is committed to building industry knowledge, and educating professionals and students about the unique opportunities available in the digital technology space by delivering keynote speeches at regional and international conferences. He also supports the startup ecosystem across the Middle East and North Africa, to help aspiring entrepreneurs reach their full potential, as a member of the Young Arab Leaders.

Dany’s personal reflection

Stars of Science was a pivotal experience in my life convinced me that when I believe in myself, I can achieve anything! Being on the show made me realize that with the right type of talent and support, anything is possible” said Dany.

If he could relive his SOS experience, Dany says he would focus more on the details. To the newcomers, he advises: “Even if you don't win in SOS, don't give up. There are plenty of ways to skin a cat, as they say.”


In April 2015, pixelbug won the MIT award for best startup in Pan Arab region, in recognition of its flagship application, an augmented reality device called “Colorbug.”In October 2015, pixelbug received the Forbes Inspiring Business Leaders award.

In July 2016, pixelbug received the Publicis Group P90 Gold award as one of the most innovative companies in the world.

Dany in the news

Dany’s recent articles in 2016:

In Campaign Middle East:

Arabian Business:

For all articles please visit

pixelbug’s journey and product video:

Dany’s latest article in MIT technology review:

Robert Scoble, one of the world’s most influential tech bloggers, published a video featuring Pixelbug. The clip, which accumulated over 71,000 views and more than 800 shares, can be viewed online at:

In 2014, Dany spoke about trends in technology and innovation at agIdeas in Melbourne, the leading design conference in the world with over 2000 attendees, including prominent designers and students:

Get in Touch