Wednesday, September 3, 2014
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After having proven their concepts and created fully functioning prototypes, the remaining six candidates put on their Designer hats with the mission to transform their rough models into visually aesthetic products for consumers.

It is going to be a tough prime for the candidates, as third-time visiting VIP juror James Law tells them to beware as has been training to be 10 times harder on them this year. James law is the Chairman and Chief of Cybertech, and he is currently working on the worlds’ largest building that would imitate Planet Earth. Joining him on the Jury panel for her 4th Season is Dean Allyson Vanstone, Dean of Virginia Commonwealth University in Qatar.

First one up is Anwar Al Mojarkesh, who begins by sharing the design thinking behind his docking station and introduces his interface as being simple and user-friendly. Juror Yousif Al Salhi questions why no attention was given to the design of the pillow, and Dr. Mrad advises Anwar to narrow his target market and to make the pillow part of the product he is selling.

Following that, James Law voices bluntly that Sherif Yehia does not have a good design, and wonders why he expects the user to carry the extra weight of the hardware when both devices should be integrated into one.

On Mohamed Doumir’s turn, James Law commends him for creating 21st century Camel Fashion and Dean Allyson builds on the fact that camels are luxurious products to direct Doumir to think of designing his product as a luxury product rather than a medical product- to create Arab Luxury. 

Waleed Jan achieved a major design transformation to his invention, but James Law is worried that the high-tech design might give the viewer the wrong impression about the low-tech, mechanical function of the machine. Dean Allyson asks if the size of the knobs is done to fit the scale of the design, or if it is measured to be handled by users of different ages. 

Mohamed Al Kuwari exhibits how he is able to integrate his cameras into the goal post without altering the structure, and jurors James Law and Dean Allyson approach him for a more accurate assessment. In terms of design, they express their concern towards having the light beam in the goal keeper’s space, pointing out that the space used to be grass but now there is something physically there and could affect his performance. 

Finally, Besbes introduces his feather-like device to the jurors and demonstrates the various options offered by the design of his software. Yousif Al Salhi is concerned about the size of the device and questions where the child will hold the pen from. Dean Allyson comments on the inconsistency of the design and claims that the interface is sending confusing messages about the product being shared. 

Host Khalid Al Jumaily announces the results determining the five candidates that will move forward to the next round, and the results read as follow: 

Mohammed Doumir - Camel Racing Diagnostic Boots/ 92%

Waleed Jan - Mechanical Braille Editor/ 77.7%

Mohammed Al Kuwari - Automated Verdict in Disputed Football Scoring/ 70.5%

Sherif Yahia - Speech Synthesizer for the Language Impaired/ 69.5%

Anwar Almojarkesh - Assistive Pillow for Hearing Impaired/ 62.2%


The journey ended here for Mohamed Amine Besbes and we encourage him to continue in his future scientific endeavors! 

Stay tuned to MBC4 on November 1st at 8PM KSA where the candidates will meet the jury in their suits to present their Business Plans and the top 4 candidates will be announced!

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